About Us - QPS - Quality Plate Systems

Our Story

From Wholesale to Fast Food Excellence

Founded in 2018 as a wholesale supplier, QPS leveraged deep industry knowledge to transition into fast food operations.

We partnered with Jhony's Burger after bankruptcy, rebuilding the brand until its successful acquisition in 2024. By 2019, we fully transitioned to fast food, becoming O'Tacos franchise partners in 2020 with locations in Ghent. In 2023, we acquired O'Cheess, taking full ownership by 2024.

Today, we operate Alard and O'Cheess, with expansion plans for 2026 focused on authentic flavors and efficient service.

Our Mission

To deliver authentic, high-quality meals with exceptional speed while building sustainable communities and celebrating diverse culinary traditions.

Our Vision

To become the leading quality plate platform that sets new standards for quality, authenticity, and sustainability in the food industry.

Our Values

What Drives Us Every Day

These principles guide everything we do, from sourcing ingredients to serving customers

Quality First

We never compromise on ingredients or preparation. Every dish is crafted with premium ingredients and authentic recipes that honor culinary traditions.

Speed & Efficiency

Our streamlined operations ensure you get your meal in under 5 minutes without sacrificing quality. Fast food done right.

Sustainability

From 100% eco-friendly packaging to sourcing 80% of ingredients locally, we're committed to reducing our environmental impact.

Community Focus

We build lasting relationships with local suppliers, create meaningful jobs, and give back through food donation programs.

Cultural Authenticity

Each brand celebrates its unique heritage with authentic recipes, traditional spices, and genuine culinary craftsmanship.

People First

Our team members are our greatest asset. We invest in training, career development, and creating a positive work environment.

Our Team

The People Behind QPS

Meet the passionate individuals driving our mission forward

Abdallah Baroud

Founder & CEO

Visionary leader driving QPS's mission to revolutionize quality plate dining across Belgium.

Ramzi Salem

COO

Overseeing operations and strategic initiatives to drive growth and operational excellence across all brands.

Saraa Majed

Administrator

Managing daily operations and ensuring seamless coordination across all brands.

Khalil Alnemnem

Regional Manager – Ghent

Overseeing all Ghent operations and driving excellence across our restaurant locations.

Our Journey

Milestones That Shaped Us

2018

The Beginning

QPS founded as a wholesale company, supplying quality ingredients to restaurants across Belgium.

2018

Jhony's Burger Partnership

Partnered with Jhony's Burger in Belgium after their bankruptcy announcement, beginning our journey into restaurant operations.

2019

Fast Food Transition

Fully transitioned into the fast food sector, focusing on quality quality plate dining experiences.

2020

O'Tacos Franchise

Became franchise partners with O'Tacos, opening locations in Ghent—in the city center and in Overpoort.

2023

O'Cheess Partnership

Acquired 40% stake in O'Cheess, expanding our portfolio with fast food cuisine.

2024

Full Ownership & New Chapter

Successfully transitioned Jhony's Burger to new ownership. Took full ownership of O'Cheess, solidifying our position in the market.

2026

Expansion Plans

Planning strategic expansion with Alard and O'Cheess fully owned by QPS, continuing our growth trajectory.

Building the Future of Quality Plate Dining